Caio Waisman

Assistant Professor of Marketing

Kellogg School of Management, Northwestern University




Kellogg School of Management
Northwestern University
2211 Campus Drive
Evanston, IL 60208
caio.waisman at


Working Papers

Online causal inference for advertising in real-time bidding auctions
With Harikesh S. Nair, Carlos Carrion, and Nan Xu

Parallel experimentation in a competitive advertising marketplace
With Xiliang Lin, Harikesh S. Nair, and Navdeep S. Sahni


Scalable optimal online auctions
With Dominic Coey, Bradley Larsen, and Kane Sweeney
Marketing Science, forthcoming

Regional development and greenhouse gas emissions: The case of the Amazon region
With Denise Imori and Joaquim J. M. Guilhoto
Singapore Economic Review (2018)

Ascending auctions with bidder asymmetries
With Dominic Coey, Bradley Larsen, and Kane Sweeney
Quantitative Economics (2017)

The effects of exposure to hyperinflation on occupational choice
With João M. P. de Mello and Eduardo Zilberman
Journal of Economic Behavior & Organization (2014)